Boom talks to the accounts your team can’t reach, finds out why they leave, and brings back the ones worth recovering.
Most teams start by talking to users to learn why they leave, then point the same worker at the accounts that are recoverable. You give it a brief and the outcome to pursue; it navigates the conversation, no flowchart and no if-this-then-that branches to maintain.
Reach at-risk accounts before the cancel click and just-churned ones after it. Boom asks what actually changed, captures the reason as data instead of a survey star, and opens a path back for the customers who are worth recovering. It runs after hours and on weekends, so the window does not close while your team is offline.
A failed payment is recoverable churn, but insufficient funds, an expired card, and a do-not-honor each need a different conversation, not one generic retry email sent four times. Boom reads the decline reason and talks to the customer accordingly, then hands the ones that need a human to your team with the full thread.
Talk to users to sharpen what you build and to learn why the churned ones left. Deep follow-up conversations across your whole base, not a survey only the happy few answer. It is the use case that lands first, and the same worker then carries onboarding and expansion.
The worker that closed the deal is the same worker that checks in at month three: the context never resets, so expansion knows what onboarding already covered and win-back knows what support heard last month.
Boom is the layer that actually has the conversation: it sits alongside the lifecycle tools you already run and holds the back-and-forth when a customer replies they are about to leave, instead of letting the answer go nowhere.
A B2B SaaS research pilot gathered 97 responses in a single run, and 74 of them became deep conversations analyzed for product and churn signal, the kind a team rarely has time to run by hand.
Research pilot, B2B SaaSA human CS team holds a real conversation but cannot scale past its headcount. A one-way lifecycle tool scales but only notifies. Boom is meant to sit in between, priced against what another hire would cost, not against another seat license.
| Human CS team | One-way lifecycle tool | Boom | |
|---|---|---|---|
| Holds a two-way conversation | Yes, person by person | No, it sends and segments | Yes, at scale |
| Scales past your headcount | No, you hire to grow it | Yes, but one direction | Yes, and it talks back |
| Carries lifecycle context across sales, success, and support | If the handoff notes are good | No, each tool is its own silo | Yes, one thread end to end |
| Captures the churn reason, not just a click | In notes, if remembered | A click or a survey star | Yes, as structured data |
| Personalizes dunning by decline reason | If someone reads the report | Same retry email for all | Yes, reads the reason first |
“Surveys gave us false detractors, half of them hit zero just to make the popup go away, so the score told us nothing about why. Talking it through is the only thing that gave us a real reason, and having one agent keep that thread instead of three tools dropping it is what made it usable.”
Point us at a cohort of at-risk or just-churned accounts and we will run the conversations live.